Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada

This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience. For more information on the content of this dataset, consult the supporting documentation and data dictionary. For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.canada.ca/en/public-services-procurement/services/communication/government-advertising/annual-reports.html#reports Files (slice {"file": url}): - 2017-2018 to present, data file (csv): https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace.csv - 2016-2017 data file (csv): https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace-2016-2017.csv

Cite as: Public Services and Procurement Canada | Services publics et Approvisionnement Canada. Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada. https://open.canada.ca/data/en/dataset/f9c132bc-4573-4bfd-bab5-3d242740bfea